MTV

MTV (abbreviation for ''Music Television'') is a cable television network which was originally devoted to music videos, especially popular music Rock and roll music. MTV later became an outlet for a variety of different material aimed at adolescents and young adults. Since 1985, MTV has been owned by Viacom. The network was founded on August 1, 1981 as an operation of MTV Networks, with investments from such companies as Warner Communications and American Express. It was subsequently acquired by Viacom, becoming a wholly owned subsidiary. MTV's combination of music videos, youthful video jockeys, irreverent commentary, promotion of special rock concerts, and news and documentaries about bands and performers established the network's popularity with youthful viewers, and it became a leading promoter of new rock music and rock musicians. MTV seems to be a driving force in pop culture. ==History== MTV's roots can be traced back to 1977, when Warner Amex Cable (a joint venture between Warner Communications and American Express) launched the first two-way interactive cable TV system, QUBE, in Columbus, Ohio. The QUBE system offered many specialized channels, including a children's channel called ''Pinwheel'' which would later become Nickelodeon (TV channel). One of these specialized channels was ''Sight On Sound'', a music channel that featured concert footage and music oriented TV programs; and with the interactive QUBE service, viewers could vote for their favorite songs and artists. The popularity of the channel on the QUBE system prompted Warner Amex to market the channel nationally to other cable services. That happened at midnight on August 1, 1981, with the adoption of a music video format, and a name change to "MTV - Music Television," an event that started a pop culture phenomenon. MTV started in New York City in 1981 and became available in most of the United States in the mid-1980s with the nationwide expansion of cable. Ironically, the first music video shown on MTV was "Video Killed the Radio Star" by The Buggles (with similar tongue-in-cheek humor, the first video shown on MTV Europe was "Money for Nothing", by Dire Straits, which starts with the line "I want my MTV"). The early format of the network was modeled after Top 40 radio. Fresh-faced young men and women were hired to host the show's programming, and to introduce videos that were being played. The term ''VJ'' (video jockey) was coined, a play on the term ''DJ'' (disc jockey.) Many VJs eventually became celebrities in their own right. The early music videos that made up the bulk of the network's programming in the '80s were often crude promotional or concert clips from whatever sources could be found; as the popularity of the network rose, and record companies recognized the potential of the medium as a tool to gain recognition and publicity, they began to create increasingly elaborate clips specifically for the network. Several noted film directors got their start creating music videos. A large number of rock stars of the 1980s and 1990s were made into household names by MTV. 1980s bands immediately identifiable with MTV include Duran Duran and Bon Jovi. Michael Jackson launched the second wave of his career as an MTV staple. Madonna (entertainer) rose to fame on MTV in the 1980s, and she is still heavily dependent on the network to promote her music. In 1984 the network produced its first ''MTV Video Music Awards'' show. Seen as a fit of self-indulgence by a fledgling network at the time, the "VMAs" developed into an important music-industry showcase, and a hip antidote to the often-stuffy Grammy awards. In 1991, the network would add a movie award show to similar success. After MTV's programming changed to include more heavy metal and rap music, MTV Networks launched a second network, Video Hits 1 (VH1), in 1985. VH1 features more popular music than MTV. MTV Networks also owns Nickelodeon (TV channel), a cable channel airing children's and family programming. 1990s,_shortly_before_the_transition_to_programming">Image:Mtvmid90s.jpg|thumb|MTV in the mid-1990s, shortly before the transition to programming MTV started off showing music videos nearly full-time, but as time passed they introduced a variety of other shows, including animation such as ''Beavis and Butt-head'' and ''Daria''; "reality" shows such as ''The Real World'' and ''Road Rules''; prank/comedic shows such as ''The Tom Green Show'', ''Jackass (television series)'', and ''Punk'd''; and sitcoms such as ''Undressed (television)''. By the second half of the 1990s, MTV programming consisted primarily of non-music programming. In 2002, MTV aired the first episode of another reality show, ''The Osbournes'', based on the everyday life of former Black Sabbath frontman Ozzy Osbourne, his wife Sharon, and two of their children, Jack and Kelly. The programme went on to become one of the network's biggest ever success stories; and kick-started a musical career for Kelly Osbourne, while Sharon Osbourne went on to present a talk show on US television. In 2003, ''Newlyweds'', another popular reality TV show that follows the lives of Jessica Simpson and Nick Lachey, a music celebrity couple, began; it has run for three seasons. The success of ''Newlyweds'' was followed in June 2004 by ''The Ashlee Simpson Show'', which documented the beginnings of the music career of Ashlee Simpson, Jessica Simpson's sister. In the fall of 2004, Ozzy Osbourne's reality show ''Battle for Ozzfest'' aired. In 2004, MTV's parent company Viacom bought Germany's largest provider for music television Viva Media AG, thereby creating the largest company for music on the European heartland. In November 2004, MTV announced it would begin airing in February 2005 MTV Base in Africa, [http://www.reuters.com/newsArticle.jhtml?type=musicNews&storyID=6814113] thereby reaching the world's last major populated area previously not served by MTV. ''See also'': List of MTV Shows ==Diversification== The advent of digital satellite and cable has also brought greater diversity including channels such as MTV2, which features the slogan "Where The Music's At". In the US, MTV2 focuses on playing music videos and other music-related programming; MTV2#MTV2_in_the_UK, MTV2 plays specific genres of music (mainly alternative and rock). Viacom, parent company of the MTV Networks, is also behind VH1, which is aimed at the older market segments with more focus on music from the 1970s and 1980s; and Country Music Television, which targets the country music market. M TV has recently broadcasted a new Asian Pop Culture channel called MTV Desi. ''See also'': List of MTV diversification == Criticism == In its early years, MTV was criticized as racist, since the acts it featured were nearly exclusively white race. MTV executives countered by claiming that there were few—if any—promotional videos available from Black and other minority acts, although artists such as Diana Ross and The Jacksons had been making music videos before MTV existed. Shortly thereafter, the network began heavily featuring videos from Michael Jackson's album ''Thriller'', in particular "Billie Jean" and "Thriller (song)", which became two of the all-time most popular videos on the network. Subsequently, MTV would delve heavily into black musical acts, including developing several hip-hop music-themed programs such as ''Yo! MTV Raps'', and a digital cable channel called MTV Jams. Because of its visibility as a promotional tool for the recording industry, MTV has been criticized as overly commercial, and accused of denigrating the importance of music in the music industry, replacing it with a purely visual aesthetic. As early as 1985, some musicians were criticizing MTV for these reasons, perhaps most famously Dead Kennedys with "MTV Get Off The Air." MTV UK has recently been under fire as it no longer airs any music videos at all, focusing primarily on MTV produced reality shows such as ''The Osbournes'' and ''Punk'd''. Many argue, however, that as MTV runs nine music channels in the UK, it has delegated music videos to its genre channels in a bid to differentiate itself from the competition of the fourteen other music video-oriented channels. Videos are also often played in-between shows and at night. The same criticism has also been said with MTV in the USA, with its dearth of music videos, and its stronger focus on reality shows such as ''Road Rules'', ''Real World'', and others as well. The primary US MTV channel does still play videos (albeit in the late night hours), instead of relegating them to their genre channels, as is the case with MTV UK. MTV in the USA is also critized for showing too many rap & pop and not enough rock & heavy metal videos. MTV UK has also been attacked for over-use of on-screen graphics, such as logos, programme promotion and countdown timers, and its electronica-themed genre channel MTV Dance is often derided for playing a lack of dance music during the day, preferring a mix of pop-dance, pop and R&B. Ironically, the channel has also been criticized for lacking programming. Critics also claim that bands sell well because they get a lot of exposure on MTV, rather than MTV picking the best bands to promote; and that MTV has too much influence in the music industry. There have also been some critics who have said that MTV promotes bad behavior to the youth of America by embracing the behaviors of certain celebrities who are not good role models. It was also said by someone that 'MTV was porn for children!' (later in the evening and during the night, MTV tend to show slightly more adult-themed programming). ==Cartoons== MTV has had a long history with cartoons based often on more mature themes, the most notable probably being ''Beavis and Butt-head''. Other cartoons have mostly lasted only for a single season, despite usually being original and creative. The only other MTV cartoon that has achieved greater success is ''Daria'', a spin-off from ''Beavis and Butt-head''. Some of the cartoons featured are: * Beavis and Butt-head * Celebrity Deathmatch * Clone High * Daria * Downtown * Quads! * Undergrads * �on Flux * The Maxx * your MOM * Spy Groove ==Slogans== * "I want my MTV" * "MTV... Proud as a Moon Man" (spoof of NBC's 1979-1981 slogan ''Proud as a Peacock'') * "MTV Lives In Your Music" * "Some People Just Don't Get It" * "Watch and Learn" * "Mmmm Tttt Vvvv" * "I love my MTV" * "The Number One Music Channel" (slogan used for MTV UK from 2000 to 2002 as the channel broadcasts on digital cable, digital satellite and digital terrestrial, the slogan was axed when the digital terrestrial service ITV Digital went into receivership on 01/05/2002 and all subscription channels including MTV stopped broadcasting on digital terrestrial) ==MTV on other media== ===Cellular phones=== *MTV is wireless content available on Virgin Mobile USA phones. It can be accessed from both of Virgin Mobile USA's online portals; VirginXtras or VirginXL. MTV provides news, games, artist information, and other music-related features through this wireless site. MTV has been a partner of Virgin Mobile USA since the carrier's launch in the summer of 2002. Virgin Mobile also has a partnership with Comedy Central, which is owned by MTV Networks, the parent company of both networks. In Europe, Australia, and Hong Kong, MTV content is available to mobile phone users on the 3_%28telecommunications%29 network. ===Satellite Radio=== There is a MTV station on XM Satellite Radio. ==External links== *[http://www.mtv.com/ MTV official site] *[http://www.mtvne.com/ MTV Networks Europe] MTV Networks U.S. television networks Viacom subsidiaries gd:MTV

MTV

Too bad nobody realises how much MTV blows. ---- How about an article about mtv censorship? An index about the banned videos and stuff life that? ----- ''An event mentioned in this article is a Template:August 1 selected anniversaries'' ----- Removed TRL from the list of shows - it's primarily a music/video show, which is different from the others in the list. (If you want to include them, it should be in a separate section along with Yo MTV Raps, Headbanger's Ball, etc.) Removed the name of the director of Video Killed the Radio Star (Russel Mulcahy). Not relevant enough to the MTV page. User:GGano ---- The criticism section is, as it stands, completely unfounded and could easily simply be the opinion of the writer. Would be useful to have some references. User:Pcb21 User_talk:Pcb21 09:51, 1 Mar 2004 (UTC) p.s. isn't it a little odd that this page has been moved back and forth at least three times, and yet there is no talk page discussion about the most appropiate name? User:Pcb21 User_talk:Pcb21 09:51, 1 Mar 2004 (UTC) :And now it has been moved AGAIN. And still no discussion. WHY? User:Pcb21 User_talk:Pcb21 22:13, 7 Mar 2004 (UTC) ::Quite agree. The fact that the article also describes Magyar Televisi� and Mainos-TV makes the move inappropriate, which is why I'm moving it back. User:Arwel Parry 00:07, 8 Mar 2004 (UTC) ::For whatever it's worth, I also agree that MTV is the right place for this, both for the reason Arwell states and because that's the name of the channel ("Music Television") being a subtitle of sorts. . . User:Jgm 00:55, 8 Mar 2004 (UTC) :::For what its worth I just found out my television calls it MTV (channel four-hundred-and-something). Let's keep it here (MTV) from now on unless someone says why not on this page. User:Pcb21 User_talk:Pcb21 08:58, 8 Mar 2004 (UTC) Page moved by User:YOMHER AGAIN without discussion, and moved back. Strong note left on his user page not to move it without discussion here. User:Arwel Parry 22:09, 20 Mar 2004 (UTC) Is it really true that MTV started out as a rock music video station? I was under the impression that even in their early years they played a lot of pop---Duran Duran, New Order, Madonna (entertainer), and so on. --User:Delirium 22:42, May 8, 2004 (UTC) :I wouldn't describe The Buggles (whose ''Video Killed the Radio Star'' was the first video played on MTV) as rock! -- User:Arwel Parry 23:27, 8 May 2004 (UTC) ::''By the way, whatever happened to the details of Magyar Televisio and Mainos TV which used to be on this page?'' -- User:Arwel Parry 23:27, 8 May 2004 (UTC) ::::When MTV started the video scene was pretty new, so they would pretty much play whatever was sent to them. It was more new-wave than traditional pop. This came from some (pathetic) history of MTV that VH1 had aired at one point, with one of the veejays talking about it. This entry could use the MTV logo... if there was permission to use it. User:Allyunion 10:44, 20 Aug 2004 (UTC)

MTV

These are articles about stuff releated to the musical channel MTV. U.S. television networks

MTV

Mtv

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