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Electronic ArtsElectronic Arts is a leading video game developer and video game publisher. It was founded in 1982 by Trip Hawkins. It is the largest video game publisher in the world, with annual sales exceeding United States dollar2 billion. EA's success over the years was built upon a huge library of popular video games. In the early days of home computers, EA routinely ported their most popular titles across all platforms. ==History== Electronic Arts was started by Trip Hawkins who left his job at Apple Computer as Director of Product Marketing. Hawkins founded the company on May 28 1982 with a personal investment of over US$200,000 and had originally named it "Amazin' Software". Don Valentine of Sequoia Capital met with Hawkins in February, 1982, encouraging him to leave Apple and use Sequoia's spare office space to get started. In December 1982, Hawkins closed a $2,000,000 round of venture capital that was led by Sequoia and also included Kleiner Perkins and Sevin Rosen. Hawkins had been refining his ideas for Electronic Arts for more than 7 years. He wrote most of the original business plan on his Apple II at Sequoia's office in August 1982, with the help of the first employee he hired, Rich Melmon, who had done marketing work with Hawkins at Apple. In August, Hawkins also brought on board two of his former staff from Apple, Dave Evans and Pat Marriott, inventing the new job position of "game producer" in the game industry. The business plan was edited and refined in September and published on October 8 1982. * Rich Melmon, VP Sales and Marketing (formerly the president of a local PR agency) * Dave Evans, game producer (formerly a marketing manager at Apple) * Pat Marriott, Producer (formerly a marketing manager at Apple) Additional staff was hired in between September and November: * Joe Ybarra, Producer (formerly a producer at Apple) * Jeff Burton, Sales (formerly a sales manager at Atari) * Bing Gordon, Marketing (formerly an account executive at an ad firm, Ogilvy and Mather) * Stephanie Barrett, Administrator * Tim Mott, VP Technology (formerly a manager at Xerox PARC) * Dave Maynard, Engineer (formerly at Xerox PARC) * Steve Hayes, Engineer (formerly at Xerox PARC) Having outgrown the Sequoia space, the company moved to larger office space that overlooked the San Francisco International Airport landing path. Key early hires in 1983 included Stewart Bonn, a producer and later a key studio executive, and David Gardner, then a teenager, who is still working as an executive for EA. Another employee, Nancy Fong, joined in March of 1983 to head up the art department. The other early founders of the company universally disliked the Amazin' Software name. In October 1983 they held an off-site meeting to come up with a better name for the company. The business plan had suggested the name, "SoftArt," meant to imply that the company's software was a new kind of art. However, Hawkins and Melmon knew the founders of Software Arts, the creators of VisiCalc, and thought their permission should be obtained. But they did not want the name used because it sounded too similar to their own. However, the name concept was liked by all the attendees. Then Gordon proposed "Electronic Artists," in tribute to the film company United Artists. However, Steve Hayes opposed, saying, "We're not the artists, they are..." meaning that the developers whose games EA would publish were the artists. Finally Tim Mott proposed ''Electronic Arts'', and the name was liked and approved by all. According to the 1982 business plan, EA's original business goals were to grow to a billion dollar company in about 6 years. Another goal was to "make software that makes a personal computer worth owning." At the time, Electronic Arts was the 136th game publisher in the US, but the first to reach the billion-dollar goal (although it actually took 12 years). A novel approach to giving credit to its developers was one of EA's trademarks in its early days. EA was the first video game publisher to treat its developers like rock stars in an industry where developers were more prone to be treated like nameless factory workers. This characterization was even further reinforced with EA's packaging of most of their games in the "album cover" format of the late 1980s-1990s. This format was pioneered by EA because Hawkins thought that a record album style would both save costs and convey an artistic feeling. EA routinely referred to their developers as "artists" and gave them photo credits in their games and numerous full-page magazine ads. EA also shared lavish profits with their developers, which added to their industry appeal. Because of this novel treatment, EA was able to easily attract the best developers. [[Image:Mule_box.jpg|thumb|The box cover for 1983's ''M.U.L.E.'' The square "album cover" boxes were a popular packaging concept by Electronic Arts, which wanted to represent their video game developer as "rock stars." Many games of the era were released in the album covers of identical size and shape.]] In May of 1983 EA shipped: * ''Hard Hat Mack'' for the Atari 8-bit family and Apple II * ''Archon (computer game)'' for the Atari 800 * ''Pinball Construction Set'' for the Atari 800 and Apple II * ''Worms (game)'' for the Atari 800 * ''M.U.L.E.'' for the Atari 800 Today, ''Archon'', ''Pinball Construction Set'', ''Worms'' and ''M.U.L.E.'' are still considered cornerstone products in the history of video games. After a very successful run on home computers, Electronic Arts later branched out and produced console games as well. Eventually Trip Hawkins moved on to found the now defunct The 3DO Company company. In 2003 he founded a new mobile phone software company, Digital Chocolate, that also began life in the Sequoia offices and had Sequoia Capital and Kleiner Perkins as its lead investors. In 2004, EA made a multimillion dollar donation to fund the development of game production curriculum at USC Interactive Media Division. In addition to the funds, EA staff members have been active teaching and lecturing at the school. EA is now headquartered in Redwood City, California. Its current CEO is Larry Probst. Probst considers himself a man of principle and has refused to follow the innovative example set by Take Two Interactive, whose ultraviolent ''Grand Theft Auto (series)'' franchise became the dominant brand in many key demographics from 2000 through 2003. As a result, Probst has been heavily criticized by Wall Street analysts, who believe that because of this policy, EA's stock price is lower than it should be (though it has maintained a general upward trend in recent years). In late March 2005, Electronic Arts issued its first ever mid-quarter profit warning blaming hardware shortages and lower than expected fourth quarter sales [http://money.cnn.com/2005/03/21/technology/electronic_arts.reut/index.htm?section=money_latest]. ==Notable games published by EA== Some of the most notable and popular games of video game history have been published by EA. Many of these are included in the list below. Though EA published these titles, they did not always develop them. Many were developed by independent game development studios. ===Early era=== * ''Pinball Construction Set'' (1982) * ''Archon (computer game)'' (1983) * ''M.U.L.E.'' (1983) * ''One on One: Dr. J vs. Larry Bird'' (1983) * ''Music Construction Set'' (1984) * ''The Seven Cities of Gold'' (1984) * ''Skyfox'' (1984) * ''Bard's Tale (1985)'' (1985), by Interplay Entertainment * ''Mail Order Monsters'' (1985) * ''Adventure Construction Set'' (1985) * ''Racing Destruction Set'' (1985) * ''Skate or Die!'' (1987), EA's first internally-developed title * ''Populous'' (1989), by Bullfrog Productions which EA acquired in 1995 * ''Starflight'' (1989) ===Contemporary era=== [[Image:Sims2box.jpg|thumb|By purchasing video game developer studio Maxis, EA obtained the rights to publish the lucrative ''SimCity'' series and the spin-off game ''The Sims'' and its sequel ''The Sims 2''. ''The Sims'' went on to become the best-selling computer game of all time.]] * ''Madden NFL'' (1990-Current) * ''Need For Speed'' (1994-Current) * ''Ultima Online'' (1997) * ''Command & Conquer'' series (titles from 1999-Current), by Westwood Studios (earlier titles released by Virgin Interactive) * ''SimCity'' series (titles from 1999-Current), by Maxis (earlier titles released by other publishers) * ''Populous: The Beginning'' (1999), by Bullfrog * ''Medal of Honor (computer game)'' (1999-Current) * ''The Sims'' (2000-Current) * ''Clive Barker's Undying'' (2001) * ''Black and White (computer game)'' (2001) * ''Battlefield 1942'' (2002) * ''Battlefield Vietnam'' (2003) * ''Everything or Nothing (video game)'' (2004) * ''Burnout 3'' (2004) * ''The Sims 2'' (2004-Current) * ''Spore (game)'' (2005) * ''WWE'' (2006-) ==Brands== EA now operates under several brand names. They are: * EA Games: all non-sports games * EA Sports: realistic sports simulations * EA Sports Big: extreme sports games * Pogo.com: online games site, with numerous EA brand tie-ins EA also operates the games channel on America Online. ==Studios== ===Current studios=== * EA Redwood Shores in Redwood City, California, established 1998 * EA Canada in Vancouver, British Columbia - formerly Distinctive Software, acquired in 1991 * EA Montréal in Montréal, Québec - established August 2003 * EA Tiburon in Orlando, Florida - formerly ''Tiburon Entertainment'', acquired in 1998 * EA Los Angeles in Los Angeles, California - formerly ''Dreamworks Interactive'', acquired in 2000 * EA Black Box in Vancouver, British Columbia - formerly ''Black Box Games'', acquired in 2002 * EA UK in Surrey, England * EA Chicago in Hoffman Estates, Illinois, Illinois - formerly ''NuFX, Inc'', acquired in 2003 ===Former studios=== * Original HQ in San Mateo, California - moved to Redwood City in 1998 * Origin Systems in Austin, Texas - acquired in 1992, closed in 2004 * Bullfrog Productions in Surrey, England - acquired in 1995 * EA Baltimore in Baltimore, Maryland - established in 1996 as part of Origin, closed in 2000 * EA Seattle in Seattle, Washington - formerly ''Manley & Associates'', acquired in 1996, closed in 2002 * Maxis in Walnut Creek, California - acquired in 1997, closed in 2004 (moved to Redwood City location) * Westwood Studios in Las Vegas, Nevada - acquired in 1998, closed in 2003 * EA Pacific in Irvine, California - formerly part of Westwood, closed in 2003 ==Trivia== EA's classic Square/Circle/Triangle corporate logo was devised by Barry Deutsch of Steinhilber Deutsch and Gard design firm. The three shapes were meant to stand for the "basic alphabet of graphic design." The shapes were rasterized to connote technology. Many customers mistook the square/circle/triangle logo for a stylized "EOA." Though they thought the "E" stood for "Electronic" and "A" for "Arts," they had no idea what the "O" could stand for, except perhaps the ''o'' in "Electronic." An early newsletter of EA, ''Farther'', even jokingly discussed the topic in one issue, claiming that the square and triangle indeed stood for "E" and "A", but that the circle was merely "a Nerf ball that got stuck in a floppy drive and has been popping up on our splash screens ever since." Fong and Gordon came up with the idea to hide the three shapes on the game covers, borrowing the idea from the urban legends concerning the placement of the bunny symbols on the covers of Playboy magazine. ==Criticism== EA is sometimes criticized as "the Microsoft of the games industry", specifically that they buy smaller development studios primarily for their intellectual property assets, and then make the developers produce run-of-the-mill games on these same franchises. For example, Origin Systems produced ''Ultima VIII'' and ''Ultima IX'' under EA's ownership, and these two are considered among the worst of the series, obviously aimed at lowest common denominator audience (Richard Garriott, the originator of the ''Ultima'' series, wasn't fond of EA at all, and previous ''Ultima'' games contained some subtle attacks on EA). In general, late productions have generally been not known for their originality. EA is also criticized for shutting down studios that it acquires. Studios such as Origin, Westwood Studios and Bullfrog, had previously produced games attracting a significant fanbase. Some think Electronic Arts' sports licenses are threatening the game market. EA has secured itself large sports licensing deals such as an exclusive agreement with the NFL, and in January 2005, a 15-year deal with ESPN. The ESPN deal gives EA exclusive first rights to all ESPN content for sports simulation games. On April 11 2005, EA announced a similar, 6-year licensing deal with the Collegiate Licensing Company (CLC) for exclusive rights to college football content. EA has also been criticized for other aggressive business methods like the acquisition of 19.9 percent of shares of their competitor Ubisoft in what was called a ''hostile act'' by Ubisoft. Many believe that Electronic Arts' has begun the process that will lead to another industry crash. Electronic Arts has from time to time been criticized for its employment policy of requiring employees to work extraordinarily long hours—up to 85 hours per week—as a general rule and not at just "crunch" times leading up to the scheduled releases of products. "The current mandatory hours are 9am to 10pm—seven days a week—with the occasional Saturday evening off for good behavior (at 6:30pm)"[http://www.livejournal.com/users/ea_spouse/]. The company, as of late 2004, is facing a class action suit to pay for "unpaid overtime" it demanded of its employees[http://www.gamespot.com/news/2004/11/11/news_6112998.html]. ==External links== * [http://www.ea.com/ EA's official website] * [http://www.maxis.com/ Maxis' official web site] * [http://www.tiburon.com/ Tiburon's official web site] * [http://www.eacanada.com/ EA Canada's official web site] * [http://www.eaplay.com/ EA Play - EA Australia/New Zealand/South Africa's official web site] * [http://www.emuunlim.com/doteaters/play4sta4.htm "Player 4 Stage 4: But is it Arts?"] a history of the early Electronic Arts ===Articles=== * [http://www.livejournal.com/users/ea_spouse/ EA_spouse blog on workers of EA] * [http://news.com.com/Game+makers+see+workplace+changes/2100-1043_3-5604624.html?tag=nefd.top "Game makers see workplace changes"] from News.com Computer companies of the United States Computer and video game companies Software companies Companies traded on NASDAQ Companies based in California Electronic Arts"Electronic Arts has from time to time been criticised for its employment policy of requiring employees to work extraordinarily long hours—up to 85 hours per week—as a general rule and not at just "crunch" times leading up to the scheduled releases of products. "The current mandatory hours are 9am to 10pm—seven days a week—with the occasional Saturday evening off for good behavior (at 6:30pm" As far as I know, this isn't official "employment policy". The "general rule" is asserted by the EA_Spouse site who certainly isn't NPOV. If this entry is kept, it should perhaps also imply that most gaming companies have difficult crunch times. Something like: "Electronic Arts, along with most other game companies, has from time to time been criticized..." Some analysts, however, view this as industry (rather than company) practice. ---- ==POV edit== An anon user added this section: :==The Boycott Movement== :Recent events regarding EA's purchases, have spurned the ardent gaming community into disgust. These actions combined with the recent "ea_spouse" [http://www.livejournal.com/users/ea_spouse/] accusations of overtime and "crunch" time without compensation and overtime as well as EA's acqusition of Westwood studioes, the 15-year NFL and ESPN deal, the hostile bid of Ubisoft France, and the recent investment into the DICE (Battlefield 2) group, have lead to gamers forming an alliance that would like make EA see the error of the ways. This they hope to achieve in the capitalist USA buy refusing to buy all EA products regardless of system, in hopes of EA backing of and seeing the lack of ethics in their recent actions. While it has useful content, it is hopelessly POV and has some duplicated content, so I moved it here. I don't have the bandwidth to NPOV it, but if someone else wants to, be my guest. Afterwards you can put it back in the article. User:Frecklefoot— User:Frecklefoot | User talk:Frecklefoot 15:15, Jan 26, 2005 (UTC) :I have added some more items to the criticism section, including the shutdown of some studios and the Ubisoft deal and mentioned that some people are boycotting EA in a single sentence. I think that that should cover the essence of what was in the edit. User:TerokNor 16:33, 26 Jan 2005 (UTC) ---- == Notable games published by EA == I disagree with the idea of listing in this section games that were not originally published by EA (at this point, Populous, SimCity, and C&C). As they were originally published by other publishers later acquired by EA, while their rights are owned by EA they are not actual EA games. (Rather, they are, respectively, Bullfrog, Maxis, and Westwood games.) I'm not going to delist them, but I felt that Something Needed To Be Said. --User:Coldacid 01:58, 2005 Jan 28 (UTC) : Populous ''was'' published by EA. And to be pedantic, C&C would be a Virgin Interactive game (going by publisher). Otherwise, I agree with you. User:TerokNor 10:17, 28 Jan 2005 (UTC) ::Well, that's enough, in my opinion, to delist C&C, certainly. I'm pretty certain that Maxis self-published during its indie days... Not completely sure, though. What say ye? --User:Coldacid 18:53, 2005 Jan 28 (UTC) ::It's important to understand the difference between video game developer and video game publisher. EA ''published'' some of those games, but they were ''developed'' by the developers you mention. User:Frecklefoot— User:Frecklefoot | User talk:Frecklefoot 18:41, Jan 28, 2005 (UTC) ::: Seems that ''one'' of them was published by EA. And trust me, I understand the difference between developer and publisher all too well. --User:Coldacid 18:53, 2005 Jan 28 (UTC) : I've changed the list to mention when EA took over C&C and SimCity and that other publishers released the earlier titles. User:TerokNor 16:19, 29 Jan 2005 (UTC) See other meanings of words starting from letter: EEA | EB | EC | ED | EF | EG | EH | EI | EJ | EK | EL | EM | EN | EO | EP | ER | ES | ET | EU | EW | EX | EY | EZ |Words begining with Electronic_Arts: Electronic_Arts Electronic_Arts Electronic_Arts_Battlefield_franchise Electronic_Arts_games Electronic_Arts_Inc. Electronic_Arts_Tiburon |
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