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Effective Cost Per Mille



Effective Cost Per Mille or eCPM (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. CPM is considered the optimal form of selling online advertising from the publisher's point of view. A publisher gets paid every time an ad is shown. effective Cost Per Mille is used to measure the effectiveness of a publisher's inventory being sold (by the publisher) via a Cost Per Action, Cost Per Click, or Cost Per Time basis. In other words, the eCPM tells the publisher what they would have received if they sold the advertising inventory on a ''CPM'' basis (instead of a Cost Per Action, Cost Per Click, or Cost Per Time basis). == See Also == * effective Cost Per Action * Cost Per Action * Cost Per Click * Cost Per Time * Cost Per Impression Advertising


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